Well Hello there!

I am a Senior marketing professional with 20+ years’ experience across agency, client-side and freelance consultancy roles. Since 2018, I have worked as a trusted freelance marketing and creative consultant to SMEs, often on long-term or retained contracts, acting as an embedded team member rather than external support.

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I specialise in helping small and growing businesses clarify their proposition, connect meaningfully with customers and deliver structured, creative marketing activity that drives measurable results. I am now exploring opportunities for a permanent, part-time role where I can bring senior-level thinking, hands-on delivery and long-term value within a collaborative environment to a business looking to expand their skillset and seeking to inject new energy into their initiatives.

 

KEY SKILLS

• SME & growth-stage marketing strategy

• Leadership and sales team support

• Brand positioning & proposition development

• Campaign planning & delivery (online & offline)

• Email, CRM & customer engagement programmes

• Event & experiential marketing

• Stakeholder & senior leadership engagement

• Team mentoring & development

• Agency and supplier management

• Budget planning & ROI-focused delivery

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Freelance Marketing, Creative & SME Development Consultant

2018 – Present

Providing senior-level marketing support to micro and small businesses that require strategic input and practical delivery without the need for a full-time hire. Many engagements extended well beyond initial scope, evolving into long-term partnerships.

Typical responsibilities included:

• Acting as an embedded marketing lead for SMEs, often working as an off-site team member

• Developing marketing strategies aligned to commercial goals and brand ambition

• Planning and delivering email campaigns, events, content and lead-generation initiatives

• Running structured creative workshops to unlock brand clarity and customer insight

• Supporting and mentoring junior team members to strengthen in-house capability

• Representing businesses at industry events, exhibitions and conferences

• Managing agencies, suppliers and freelance specialists as required

• During the pandemic, I was also employed by a private investor as PA to support the communications and activities of his Suffolk based interests. This gave me remarkable insight into the essential functions of a successful business. 

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Selected achievements:

• Delivered an industry review presentation to senior leaders at a global conference

• Travelled internationally with clients to engage customers and identify growth opportunities

• Created award submissions shortlisted against major industry competitors

• Designed and implemented an email initiative that significantly increased inbound leads for an established business

• Planned and hosted multiple events and exhibitions, generating strong feedback and new business opportunities

 

This experience has strengthened my ability to quickly understand new businesses, balance strategic thinking with hands-on delivery, and add value in part-time or flexible working arrangements.

 

Earlier Career

Head of Marketing (Part-Time)

Workflow Software Development Company

Worked closely with leadership and sales to position a highly technical, niche solution within a defined market. Led a small agile team, mentored junior staff and delivered effective visibility and lead generation in a part-time capacity.

 

Marketing Manager – Specialist Property Division

Towergate Insurance | 2014 – 2018

Sole on-site marketing lead responsible for planning, delivery and optimisation of all marketing activity within the division.

Key contributions:

• Built and launched the division’s first customer engagement programme (email & SMS)

• Led market, proposition and opportunity reviews

• Developed partnerships delivering commercial and marketing value

• Planned and managed events, PR activity and content for national and trade press

• Managed budgets, suppliers and internal stakeholder relationships

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Marketing Manager – E-Delivery Team

Towergate Insurance | 2012 – 2014

Acted as internal agency lead supporting 16 business units across PPC, SEO, web, content and social media. Managed project intake, prioritisation, delivery and reporting while advising stakeholders on best practice and budget use.

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Earlier Agency Roles

Account Manager / Studio Manager – Promotionline
Account Manager – Jacob Bailey / Whitespace
Account Manager – Markettiers4DC

(Details available on request)

 

Education & Professional Development

• NVQ – Administration

• A Levels: Art & Design, Drama & Theatre Studies, English Literature

• IDM, DMA, BMRA, MRS professional courses

• Ongoing industry seminars and technical training

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CAREER HIGHLIGHTS

• Member of Towergate ‘CEO Club’ for outstanding delivery

• Led launch of Towergate.com responsive redesign (award-nominated)

• Created multi-channel national campaigns shortlisted for industry awards

• Successfully delivered large-scale rebrand projects under extreme time pressure